Published
Mar 24, 2011
Mar 24, 2011
Mango unveils new boutique concept
Published
Mar 24, 2011
Mar 24, 2011
Mango has just launched a new store concept called Wabi. The latter is already present in 70 out of the 1,900 boutiques operated by the Spanish brand across 105 countries.
Mango - "Wabi" concept |
Wabi, which comes from the Japanese word meaning ‘rustic simplicity’, consists of a “raw” interior design with walls in different colours and textures, such as stone and micro-cement, and a unique play of lights. This new concept is primarily intended for new boutiques and existing ones in need of renovation.
Mango - "Wabi" concept |
Four Mango stores in France (Bourg-en-Bresse, Nancy, Avignon and Vélizy) have already undergone the transformation, as well as various other ones in 27 countries, including Spain, England, Germany, Turkey, China and Cambodia.
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