Stradivarius debuts in the US and Australia with Asos partnership

Stradivarius has partnered with Asos to expand its online presence and launch in the US and Australia for the first time.

Stradivarius

The partnership will see Stradivarius launch on Asos in Italy, France, Germany and the UK, where it has already an established presence.

Stradivarius is not the first Inditex brand to become available on Asos. Bershka, Pull&Bear and Oysho are all currently stocked on the British online marketplace.

Stradivarius will launch with the Autumn Winter collection, and said the partnership is a long-term commitment that will help boost its online business.

With a presence in more than 65 countries, Stradivarius has over one thousand stores worldwide, as well as an e-commerce site that operates in 32 markets.

Asos is a leading online marketplace selling fashion and beauty to 20-somethings. Based in the UK, the site sells more than 85,000 branded and own brand products through localised mobile and web experiences, delivering from fulfilment centres in the UK, US, Europe and China to almost every country in the world.

The company has eight local language sites for the UK, USA, France, Germany, Spain, Italy, Australia and Russia. Its website was visited by 146 million people in June 2017, and had 15 million active users by 30 June.

Translated by Barbara Santamaria

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