Primark has taken a step forward in its sustainability strategy by announcing on Wednesday that its own-brand cosmetics have been awarded the coveted Leaping Bunny status by Cruelty Free International.
Make-up brand Iconic London has been acquired by Blue Gem Capital’s growing beauty division. The three-year-old brand joins an overall style-focused portfolio that includes Liberty London, Jack Wills and Mamas & Papas.
A new beauty industry report has projected the global vegan cosmetics market will reach $20.8 billion by 2025, propelled by millennials. Brands already active in the space include Urban Decay, Arbonne, and Pacifica.