Leave it to Miuccia Prada to dream up a novel new strategy for her new Resort 2020 campaign – which debarked not on the pages of any magazine or on laptops, but on paper broadsheets wrapped around bouquets of flowers.
The Italian fashion brand celebrated the eclecticism of "King Giorgio" in Milan on Thursday, unveiling its first haute joaillerie offering and an exhibition of accessories, as well as its Pre-Fall collection.
Between now and 2020, Gucci is opening a series of pop-up stores called ‘Pin’ in major cities like Paris, Seoul and Hong Kong. The stores will focus on specific themes related to the range of products on offer.
John Lewis has unveiled its first-ever joint Christmas ad between its department stores chain and its supermarkets. The creative “tells the story of a little girl and her friendship with an excitable young dragon”.