Pitti, the giant Florentine menswear salon, will host this year’s LVMH Prize finalists with a major installation in this summer’s reschedule edition, amid fresh signs of momentum at the giant trade show.
Never before had Milan Fashion Week Men showcased so many new international labels, notably Tíscar Espadas and Mans from Spain, Franc Elis and Zenam from Africa, and 424 from California, all waiting to be discovered.
Another first for Isawitfirst. The fast-fashion brand is to showcase selected products in the UK via TikTok. It says the new partnership is part of an ongoing pilot on the short-form video and entertainment platform.
This is big in the realms of underwear. Adidas has signed Delta Galil to design, manufacture and distribute men’s and women’s intimates collections under its Badge of Sport and Originals labels, launching in spring 2022.