Nov 24, 2021
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​Gucci's Alessandro Michele to get Trailblazer title at Fashion Awards

Nov 24, 2021

Alessandro Michele is set to receive the Trailblazer Award at The TikTok sponsored Fashion Awards 2021 on 29  November at London’s Royal Albert Hall.

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The Gucci creative director will become the special award's third recipient, honoured for his “visionary work to date in positioning Gucci at the intersection of culture, art, music and film”. Previous winners include Kim Jones and Sarah Burton.

In the past year, Michele has presented the Italian fashion house’s Aria and Love Parade collections, launched Vault by Gucci and opened the brand’s Garden Archetypes exhibit and the Archive in Florence, “thereby continuing to expand the scope of what a traditional luxury fashion brand should be”, according to the Awards organiser The British Fashion Council (BFC).

Further, beyond designing the collections, "Michele has demonstrated a consistently creative vision for the house, overseeing all aspects from brand image to retail concept, expanding to innovative online retail spaces, creating immersive multi-media experiences and launching disruptive collaborations”, the BFC added.

Caroline Rush, BFC chief executive, added: "Alessandro’s work at Gucci over the last year defines what it means is to be a trailblazer, he is a pioneer in every aspect of his creative output and uses the power of design to pave new paths connecting the fashion industry to all other industries from film to digital innovation. 

"He is an incredible source of inspiration for many generations to come and we look forward to celebrating with him next week in London".

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