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Erin Floyd
May 28, 2019
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Balmain taps Cara Delevingne for collaborative capsule

Translated by
Erin Floyd
May 28, 2019

Cara Delevingne and Olivier Rousteing met in 2013, and work together regularly, now teaming up again for a new project. While the British supermodel had taken a step back from the fashion world, swapping the catwalk for film sets, she made her runway comeback last September, opening Balmain’s Spring/ Summer 2019 runway show, personifying the collection’s campaign. She is back again this May, strengthening her links with the Parisian fashion house with a collaboration with its designer.

Cara Delevingne with "Romeo", the new Balmain bag - ph Sonia Szoztak

The famous model has this time contributed to the creation of a collaborative leather goods capsule. Rousteing designed three leather handbag models which Delevingne decorated, deciding upon the composition of the metal details, the label said in a press release. The first, the BBag, will be launched on May 29, while the two others, Twist and Romeo, will be available from mid-July.

The inspiration came from the last Balmain show, for Autumn/ Winter 2019-2020, with a strong rocker feel featuring black and white looks; leather; vinyl and studs, complemented by a touch of glam in the form of satin, sequins and sheer fabrics. An explosive mix perfectly embodied by Delevingne, as Rousteing underscored: “She has attitude. She’s a troublemaker and she doesn’t care. She’s provocative, but it’s a paradox – she can be gentle and romantic, an angel or a devil. She can’t be categorised."   

After having posed nude for the house last season, the Brit is playing the role of a mysterious character for the latest photo and video campaign, which will be unveiled on 28 May to mark the launch of the BBag. Three ten-second-long interactive mini-films that will let fans choose the endings will be made available online.  

The three films will see Delevingne transformed into a sort of spy, pursued or on the attack, engulfed in a red glow to evoke the suspenseful atmosphere of film noir. A trailer of 30 seconds offers a preview of the three films. In one, Rousteing can be spotted at the corner of the screen.

The photographic campaign was shot by Polish photographer Sonia Szostak, while the project was produced by creative agency Sunshine Company.


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