Sep 8, 2021
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Britain's e-health & beauty sales are soaring this year

Sep 8, 2021

The pandemic's lockdowns confirmed two things: UK women upped their self-care game and they bought more beauty products online, according to a new survey.


Online health & beauty-related sales in the first half of this year jumped 223% year-on-year while self-care-related sales lifted 201%, according to the Admitad Affiliate network.

But while British women gravitated towards meeting their beauty needs online, personal care spending actually declined slightly in 2021, and now stands (in dollars) at $71.50, the report notes.

However, the UK still ranks second among European countries in terms of buying power, just behind France ($74) and above Germany ($64) Italy ($63) and Spain ($58).

The report also said that when choosing products from the health & beauty category, buyers often look for the best price and “love using coupons (16.5%) and cashback services (29%)”.

At the same time, a “sizeable” percentage of users trust the recommendations of bloggers (23.3%) and communities on social networks.

“In general, according to the global indicators, the United Kingdom is well ahead of the world in terms of growth in the online sector of cosmetics, hygiene and pharmaceuticals in 2021. And there is every reason to expect further growth in online sales in this industry”, the report concluded.

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