Burton unveils second collaboration with Virgil Abloh
Outerwear company Burton unveiled on Tuesday its second collaboration with the late artist, designer and visionary, Virgil Abloh.
Dubbed the 'Burton c/o Virgil Abloh' collection, it will debut later this month, with 10 exclusive boards that will be digitally auctioned on March 15, 2022, with proceeds going to the Virgil Abloh “Post-Modern” Scholarship Fund. The auction will be followed by a limited-edition collection launch of snowboards, boots and bindings that will be available for purchase on Burton.com as of March 22.
Virgil Abloh grew up snowboarding and recognized the influence the sport had on his perspective and career. He first teamed up with Burton in 2017 for a women’s outerwear collaboration with Burton and his brand Off-White. In late 2020, they connected again to embark on new projects.
“It was very important to Virgil that his next collaboration with Burton stand for something, that it share a larger message, so he created a manifesto to guide the collection,” said Adrian Josef Margelist, chief creative officer at Burton.
“Every person who worked on this project, from the snowboard designers and the project managers to the riders at the photo shoot took Virgil’s words to heart. They became our manifesto, our mantra, our motivation.”
Virgil Abloh’s Burton manifesto is the graphic centerpiece of the exclusive, black and white snowboards that were crafted in Vermont at Burton HQ, over the past two years.
“Product that by its existence not only stands as evidence for the evolution of a subculture and sport but becomes an artifact which proves that diversity within snowboarding is not only an idea, it’s actually happening, care of Burton and Virgil Abloh,” reads an excerpt from the Virgil Abloh Burton manifesto.
The limited edition Manifesto snowboards will go up for auction for 48-hours at GiveSmart, where bids will start at $1,977— a nod to 1977, the year Burton was founded.
To celebrate Abloh’s life and legacy, Burton will also donate $300,000 over three years to causes that increase BIPOC representation in snowboarding.
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