Jan 31, 2019
Busy Philipps and Jameela Jamil join the ranks of the #AerieReal role models
Jan 31, 2019
What do TV host Busy Philipps, activist and actress Jameela Jamil and gold medal para-snowboarder Brenna Huckaby have in common? They are all part of the lingerie and fashion group Aerie's new cast of #AerieReal role models.
The intimates line has snapped up the trio, alongside the actress Samira Wiley and the creator Molly Burke, to join its existing group of role models that includes Iskra Lawrence, Cleo Wade and Aly Raisman.
As role models, the new recruits star alongside the existing role models in a campaign video series that sees them discuss their 'real superpowers' -- with Jamil talking about her ability to use her voice "without any filter whatsoever," Busy admitting that her real superpower is being herself, and Burke analyzing her ability to accept people for who they are without judgment. The role models will also step in front of the camera for brand campaigns and lend their presence to in-store ‘Real Talks', where they will speak as part of a panel and engage with shoppers.
Since eschewing airbrushing back in 2014, Aerie has gained a reputation as a champion of body positivity, and is known for its unretouched, honest campaigns. Last summer the brand was widely lauded for casting a host of women with medical issues and conditions to star in its "Aerie Bras Make You Feel Real Good" campaign, which features a diverse lineup of models including a model in a wheelchair, a model wearing a colostomy bag and a model suffering from the skin condition vitiligo.
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