END. adds second womenswear store with category debut in Glasgow
High-end retailer END. is continuing its deeper dive into womenswear and has just added the category to its Glasgow flagship store.
The move follows the opening of its first dedicated womenswear store in Newcastle.
The Ingram Street location in Glasgow now features a curated selection of luxury womenswear from across the globe.
That includes a mix of athleisure, outdoor, luxury and streetwear from a “diverse array of cutting-edge labels from the modern fashion landscape”.
Those labels include Ganni, London-based House of Sunny and LA-based Miaou, plus streetwear mainstays such as A Bathing Ape and Stüssy.
Sevcan Halit, Senior Womenswear Buyer, said: “Glasgow is an incredibly exciting destination for us. Our female customers were already shopping this store through our unisex capsules, sneakers and collaborations so it felt a natural progression to create a space dedicated to her. This space will be home to all her favourite brands and products, brought to life with events, projects and exclusives.”
END. Womens Glasgow will also be “a platform for celebrating pioneering female creatives, providing a community space for our ongoing calendar of cultural events, talks and installations”.
The company opened its dedicated womenswear store in Newcastle last autumn. This second womenswear move also arrives just before another “milestone” in END.’s retail spaces, with its "ground-breaking Milan flagship opening in the coming months”.
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