Sep 2, 2021
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Eyeliner is key make-up trend -- for women and men

Sep 2, 2021

It seems eyeliner is likely to be a big make-up priority this autumn as searches for the product have been rising fast among both women and men.

Photo: Sallina13/Pixabay

The team at Note Cosmetics delved into beauty trend data and found that searches for eyeliner on men (or ‘guyliner’) have risen over 282%. 

In fact, it's the top up-and-coming make up trend of all based on search rises, ahead of violet mascara, which is in second place and up 200%. Looking back at eyeliner, searches for graphic liner are the third-highest riser, being up more than 191% and in seventh place, searches for white eyeliner are up nearly 39%.

Elsewhere on the list, blue mascara is up nearly 79%, black lipstick over 58%, red lipstick 44%, frosted lipstick nearly 36% and stained lips over 33%.

That said, the most popular beauty trend of 2021 so far is Gua sha, the wrinkle-reducing option that has had over 642,000 searches this year alone. It has also seen a 660% increase in popularity.

Other beauty trends seeing a surge in popularity include slugging, collagen supplements, microblading and soap brows. 

And contouring “has remained a general crowd pleaser, staying at the top of most popular trends in 2020 and 2021”. But smoky eyes are seeing a drop.

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