FatFace links with bike brand Raleigh for collab
Bringing a new meaning to the fashion cycle, FatFace has unveiled a collaboration with Raleigh.
The fashion and lifestyle retailer and the bicycle producer have launched FatFace x Raleigh, a spring apparel collection for kids, men and women, also including accessories, stationery and homewares.
The line features hoodies, T-shirts, sweats, plus underwear and socks emblazoned with classic Raleigh bike prints alongside “playful slogans that capture the spirit of the cycling brand”.
Highlights include a zip-through hoodie featuring Raleigh bikes through the years, including the brand’s classic ‘Banana’ road bike and the ‘Burner’. There are also T-shirts featuring colourful graphics of other legendary bikes such as the ‘Chopper’ accompanied by slogans such as ‘Joyrider’ and ‘Grab Life by the Handlebars’.
The collection also includes a water bottle, notebook, mug and puncture repair kit housed in a metal tin adorned with some of Raleigh’s best-loved bikes.
Collaborations are key for fashion brands to engage with unrelated sectors as a way to attract an audience that might not have considered the brand before. And with the spring/summer season upon us, linking up with a brand related to the outdoors and exercise should be a positive one in this key post-pandemic/lockdown era.
Lisa Bray, Buying Manager, FatFace said: "Raleigh was such a fun and exciting range to pull together. The designs, branding and colour palette are fresh, fun and modern. Raleigh is a great brand that aligns with our values, so it feels like the perfect partnership.”
Michelle Jakeway, Head of Marketing at Raleigh UK, added: “We're all about helping to spread the joy of cycling. Creating high-quality apparel and accessories for a wide range of ages, FatFace is the perfect partner to help us achieve this. We're thrilled to share the new collection with the UK and hope it helps inspire others to embrace life on two wheels.”
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