French rainwear brand K-Way to open UK flagship store
today Jan 27, 2017
K-Way has agreed lease terms to open a 1,300 sq ft flagship store on Henrietta Street, Covent Garden - the new hub for leading international menswear brands.
The street boasts a roster of exclusive emerging and established labels, including Oliver Sweeney, Edwin, The Real McCoy’s and Club Monaco.
The K-Way flagship will be the only UK standalone store for the brand, which is also available in the country via an e-commerce website. Launching in May this year, the site will open with the SS17 collection, predominantly stocking menswear, with a smaller collection of colourful women’s and children’s clothing.
Launched in 1965 in Paris, K-Way creates and distributes lightweight raincoats made from nylon in a rainbow of colours. Prices range from £70 to £300.
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