Gant boosts employee engagement with Yoobic tech

By

Nigel TAYLOR

Published
Mar 22, 2022

Gant is getting closer to its global frontline workers. The sports fashion brand has created a digitally connected community which helps “increase employee engagement, improve operational excellence, and drive increased sales conversions”.

To achieve this it has partnered with European firm Yoobic with its digital workplace solution, to engage with its frontline teams in more than 70 countries and 600 stores globally – including 25 in the UK.

In line with the brand’s ‘Never Stop Learning’ ethos, the new steps underpin the brand’s “ongoing reinvention of its physical stores as spaces where it can connect its consumers with wider storytelling around its brand proposition and heritage in addition to its product offering - all delivered by its frontline employees”, it said.

Additionally, Gant has utilised Yoobic to create the Academy Social Club where frontline staff share news and images, participate in competitions, and celebrate wins, “all designed to foster engagement amongst the workforce and forge a strong, collaborative culture in its teams”.

Currently, it said 90% of its retail employees use the tech to learn, communicate, and find information on a weekly basis, with 80% accessing the accompanying app on their private mobile and 20% using the retailer’s in-store tablets.  

Gant also noted it has seen a 30% increase in completed training in comparison to its previous platform. “This increase in direct communication between head and local offices and store floor employees results in an increase in knowledge, passion, and engagement”, it said.

Maria Klingh, Global retail director at Gant, added: “Our in-store colleagues play such a pivotal role as they are the ones that meet and serve our customers every day. Their interaction with the customer creates an opportunity to engage and build a relationship. Therefore, it is crucial that we support them and we have been investing in processes and tools to facilitate a smoother employee experience giving them time to focus on the customer while in-store.”