Jan 28, 2022
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Glossier lays off 80 employees

Jan 28, 2022

Digital-first beauty brand Glossier laid off a third of its workforce on Wednesday.

Glossier lays off 80 employees. - Facebook: Glossier

More than 80 employees were effected by the reorganization, according to multiple media outlets. New York-based Glossier was not immediately available to comment when FashionNetwork.com reached out for confirmation. 

In an email announcing the layoffs, Glossier CEO Emily Weiss, said, "We're making these changes to effectively execute what we are uniquely suited to do at Glossier: cultivate a brand that inspires our community, deliver magical and unique experiences, and create essential beauty products that our customers can use for a lifetime.”

Weiss noted that its technology team would be hit the hardest as the brand shifts its strategy to replace internal teams with external partners.

"While I am optimistic about our future, today is an incredibly difficult day. I am deeply grateful for the hard work and contributions of all of our Glossier team members,” Weiss added.

Founded in 2014, Glossier opened its first permanent physical location in New York in 2018 and quickly became a star social media brand. Still, the retailer has felt the impacts of the Covid-19 pandemic as it forced the retailer to shutter all stores, and to lay off all of its retail employees in 2020.

It has since opened three stores in the last year including in Los Angeles, Seattle and London. 
It also made changes to its executive team with the recent hiring of Seun Sodipo as its chief financial officer, as well as the appointment of its first chief commercial officer, Kyle Leahy. 

Last summer, the beauty brand raised $80 million in a Series E funding round led by Lone Pine Capital, an injection of capital that reportedly brings the company’s total valuation up to $1.8 billion.

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