Gucci Vault debuts first offline experience for Palace X Gucci collection
Gucci Vault, the online concept store, is going offline for the launch of the Palace X Gucci collection with the opening of a brand-new series of pop-ups and one-of-a-kind Palace store takeovers.
Launched on Friday in New York City (Howard Street) and Los Angeles (Melrose Ave), the pop-up stores and takeover locations represent a vision conceptualized by the two brands. The result is an immersive environment that reflects Gucci’s unconventional approach to luxury fashion, according to a press release.
The offline experience presents the Palace X Gucci collection, which features accessories and clothing for all genders. Items include The Gucci Horsebit loafer, enriched with a Palace ‘P’ charm, as well as duffles reshaped in the pyramidal form of the Tri-Ferg.
The collection also consists of staples by the skateboard brand like soccer tees, denims and tracksuits with Gucci’s codes. Completing the collection is a limited-edition of the iconic V7 motorbike of 50 pieces, created with Moto Guzzi, and in a nod to the name and notion of “Vault”, 10 dual-branded Palace Gucci safes are also available worldwide.
Gucci Vault was created by Alessandro Michele in 2021, in celebration of the house’s centennial year. The virtual shelves host a careful curation of rare vintage Gucci pieces alongside capsule collections, limited-edition styles, and other items from a selection of noteworthy brands.
Looking ahead, Vault also plans to translate the experience in the metaverse, and will provide access as of October 27.
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