Sep 9, 2021
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H&M to launch 2022 collab with Iris Apfel

Sep 9, 2021

H&M’s latest collab is an interesting one as it’s linking up with Iris Apfel and the 2022 launch gets a head start this week as the Swedish fashion giant is celebrating and hosting her 100th birthday on Thursday evening during New York Fashion Week 2021, cementing her status as a long-time fashion muse.

Iris Apfel x H&M

The Iris Apfel x H&M collection “pays homage to her unique style” and is to launch in selected H&M stores and online early next year.

The interior decorator, fashion designer and style icon “represents the notion that style and inspiration can come from anywhere and anyone, regardless of the price”, H&M said.

And the company added that it was “drawn to work with Iris because of her eccentric style and influence within the fashion community. For 100 years, Iris has inspired people to create, celebrate and embrace their own personal style and continues to be a pioneer in the fashion industry. Her colourful outfits and bold accessories have been a point of fascination for decades — she embodies what it means to be a true, fearless style icon”.

The collection includes clothing and accessories with items such as “colourful coordinating sets, floral suits, tiered ruffle dresses and bright printed dresses, featuring a mix of textures, interesting cuts and patterns”.

A jewellery and accessory line is also included, “taking inspiration from Iris’s layered look and love of chunky statement pieces, the accessories pull from many themes including plants, animals, and treasures from another world”.

All materials used are recycled, or more sustainably sourced and each garment and accessory “has been made with circularity in mind”.

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