Herschel Supply opens 'Bank of Creativity'
Vancouver, Canada-based global lifestyle brand Herschel Supply has opened a new space to support emerging creative entrepreneurs with advice and resources to help launch their careers.
Dubbed the 'Bank of Creativity', the space is located in the former Brooklyn Bank in Brooklyn, New York and recently opened their doors to 18 up-and-coming creators with the aim of help them elevate their creative careers.
Historically, private financial institutions have never favored artists and creators. Herschel Supply Bank of Creativity was established by asking the question: 'what would banking look like if it were designed for and by creatives?'
Each creator was carefully partnered with one of the three advisors based on their areas of interest and expertise including established creatives Olivia Rose, an interdisciplinary artist and landscape architect, and founder of Original Rose; Danny Cole, an interdisciplinary artist and director of Creature World; and Sophia Wilson, a photographer and visual artist.
Unlike traditional banks, the mentorship advice was personally tailored to each individual, their unique backgrounds and their craft. In addition to the mentorship, Herschel provided resources and supplies that are critical to their career growth.
“It was important for us to demonstrate our support in a way that would be impactful to creatives,” said Lyndon Cormack, co-founder and managing director of Herschel Supply Co.
“Who better to provide those breaks than artists who’ve experienced the tension between creativity and commerce first-hand, and who’ve come out on the other side?”
Herschel has a long history of projects geared towards uplifting and empowering creatives and their communities. Most recently, in May, they launched the Nova Art Project, a series of bi-annual partnerships with female artists.
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