May 12, 2022
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Irina Shayk is back fronting Self-Portrait AW22 campaign

May 12, 2022

Irina Shayk is continuing her in-demand status this year and is fronting the latest Self-Portrait campaign for the AW22 pre-collection, as well as the first resort collection from Anine Bing that has just launched.


London-based Self-Portrait has unveiled a series of teaser images from its latest campaign, featuring a return for the supermodel who debuted for the brand last year.

Captured by photographer Carlijn Jacobs in New York, the campaign “continues the visual narrative of capturing and celebrating the different sides to the Self-Portrait woman”. 

Brand founder Han Chong said he wanted to “shift our campaign into something that felt really strong, powerful and clean to represent the joy and confidence associated with our brand and to celebrate the spirit at the heart of this new collection. Irina is the perfect woman for us — she has so much character and personality, and is able to show the different sides of the Self-Portrait woman so effortlessly”.

The collection “introduces a refined approach to dressing in the springtime. Clean silhouettes are the focus with voluminous lace detailing and figure-hugging knitwear styles offered in a palette of pastels, vivid hues and more muted tones”.

Meanwhile, Anine Bing has unveiled its previously-flagged debut resort collection that’s also being fronted by Shayk. 

The collection adds new seasonal categories such as sustainable swimwear and vacation-inspired ready-to-wear as part of the 10-year brand anniversary. It comprises 15 capsule pieces in a colour palette of champagne, khaki, black and beige with accents of the monogram AB print. 

The campaign was shot by Chris Colls on location in Miami, Florida.

Back in March, the company announced the supermodel as the new face of its brand as it ramps up its international expansion plans.

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