John Lewis extends pre-Christmas delivery window
Is it a sign of strength reflecting a desire to meet high demand, or of weakness and a hint of desperation? We won’t know until he trading updates come out post-Christmas, but for now, John Lewis has extended both its Christmas delivery and click-&-collect windows in a bid to attract last-minute shopper sales.
The retailer has added an extra day, allowing customers to complete their online Christmas shopping with a deadline of 4pm on 22 December for orders selected for delivery.
Meanwhile, the Partnership’s click & collect service has been extended until midday on 23 December, allowing customers to arrange their orders to be collected from more than 360 John Lewis and Waitrose stores on Christmas Eve.
John Lewis executive director Pippa Wicks said: “While some retailers closed their delivery windows early, we’ve been able to extend ours even closer to Christmas, which is great news for all those last-minute shoppers.
“Our teams are working flat out to guarantee customers’ deliveries before Christmas and, while we have great capacity, slots are limited so book soon to avoid disappointment.”
The retailer said click & collect orders hit a new record this year, with the number of parcels processed on 18 and 19 December up 25% year on year. It also reported an uptick in footfall, with last week’s shopper numbers up 26% on last year.
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