Klarna launches loyalty card within its app

By

Nigel TAYLOR

Published
Jun 23, 2022

Easy payments financier Klarna has launched a loyalty card feature on its app. It will allow users to store and access all their physical loyalty card as a digital version “removing the need to carry plastic equivalents while shopping in-store”.

 
Additionally, the buy-now-pay-later firm has also launched its new in-store payment feature ‘Digital Cards’, “empowering UK consumers to pay for any purchase in three, interest-free instalments in the physical stores of participating retailers”.

Powered by Klarna’s acquisition of mobile wallet provider Stocard in 2021, both new features “transport the flexibility, convenience, and control of Klarna to the in-store shopping experience, saving consumers time and money every time and everywhere they shop”.

The feature also supports over 400 reward programmes in the UK, including clothing and beauty.

Klarna points to the UK popularity of loyalty programmes with a 2022 study showing 87% are influenced by them to repeatedly buy from a brand.

Björn Goss, Product Director at Klarna and founder of Stocard, said: “Physical loyalty cards are an inconvenience in today’s digital world and are therefore often left at home, resulting in consumers missing out on deals and merchants losing a prime opportunity to reinforce brand loyalty.

"By equipping Klarna App users with a digital space to collect their loyalty cards we allow them to reap the rewards of their in-store purchases in a far more convenient way, helping ensure that every penny spent counts towards a return.”

David Fock, Chief Product Officer, added: “While online shopping has experienced an outright boom in recent years, presently, 74% of UK retail sales are still made in brick-and-mortar stores. We want to give consumers the world’s best shopping experience, no matter whether that’s online or on the high street."