Kylie Minogue launches Disco Darling fragrance with Scent Beauty
Artist Kylie Minogue announced on Monday the launch of a new fragrance created in partnership with Scent Beauty Inc.
Dubbed 'Disco Darling', the fragrance is inspired by Minogue's latest album, Disco, and offers a floral, musky and fruit-infused scent that aims to evoke the exuberance of dance. It has a base of vanilla orchid, musks, and ambrox, and features notes of bergamot, sparkling cassis, and crisp apple with a heart of jasmine, white peony, and raspberry.
Disco Darling is yet another re-invention of the Kylie Minogue fragrance portfolio and is considered to be the sexier and more addictive partner to eau de parfum, 'Darling by Kylie'. It has been two years in the making, and was brought to life by the perfumers at Firmenich who worked closely with Kylie.
To support the launch, New York-based Scent Beauty, a multi-brand e-commerce platform for bespoke scented products, has introduced a significant marketing campaign and worked with world-renowned director, Sophie Muller, who created the videos for Kylie's recent album.
"As a long-time friend of Kylie, I am thrilled we found a way to translate her newest music from Disco into a second fragrance, under the Darling umbrella" said Steve Mormoris, CEO of Scent Beauty, Inc. "Kylie's optimism, grace and musical talent are everlasting. Consumers love her. This will be another huge success.”
Minogue added, ”Darling is a term of endearment with infinite possibilities and I am thrilled to have created Disco Darling, which is glamorous, addictive and perfect for a night out.”
The fragrance is now available in Europe, online in the U.S. at ScentBeauty.com, and in Australia. It will be available in Brazil and other worldwide markets in early 2023.
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