Luxury e-tailer 24S to introduce menswear this autumn

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Nicola Mira
today Jun 21, 2019
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After recently celebrating two years in business, the LVMH group’s luxury multibrand e-tail site 24S will launch a menswear selection this autumn, featuring labels like Balenciaga, Fendi, Gucci, Off-White and Acne Studios, as well as exclusive items by Dior and Celine, two labels also owned by Bernard Arnault's luxury goods giant.

Celine’s menswear collections will be available as an exclusive on 24S - Celine

“Introducing menswear has been part of our strategic plan ever since we launched, and our customers have been demanding it from the start. This decision is a natural evolution in our business,” said Eric Goguey, general manager of 24S.

Ian Rogers, in charge of digital for LVMH, added: “24S pledges to offer an unrivalled product range and service, by showcasing the best in fashion to its customers from all over the world. As consumers evolve constantly, menswear is a key element in fulfilling this pledge.”

24S, which changed name last May, dropping 24 Sèvres, the name it started with, isn’t the only luxury multibrand e-tailer to introduce menswear. Last March, Mytheresa hired Australian manager Chris Kyvetos, making him its first purchasing director for menswear. The website owned by US group Neiman Marcus will introduce its new menswear selection in January 2020.

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