LVMH’s Métiers d’Excellence tour ends with Paris event
On Wednesday April 13, luxury group LVMH completed in Paris its annual Métiers d’Excellence tour of France, with an event at the Carreau du Temple. The tour was designed to raise the awareness of university and secondary school students, and of people undergoing professional retraining, for the group’s design, fine craftsmanship and customer service professions. The initiative’s eighth edition, labelled ‘You and Me’, was held for the first time on an itinerant basis, travelling from Clichy-la-Garenne to Reims and the champagne region, then Valence, notable for the leather industry, Orléans and the so-called ‘Cosmetics Valley’, and finally Paris. LVMH's goal was to fill 1,200 positions, 600 of them with open-ended and fixed-term contracts.
“[The term] Métiers d’Excellence refers to 280 professions, some 30 of which are currently facing recruitment difficulties, like the commercial professions. Often, these trades aren’t considered attractive because of lack of information. For example, here we simulate the customer experience for Christian Dior perfumes using virtual reality,” said Alexandre Boquel, head of development for LVMH’s Métiers D’Excellence.
The Parisian event, for which 2,400 people registered, was staged as a guided tour, starting with practical demonstrations by apprentices and tutors from the group’s various fine craftsmanship professions. Sam Hachem, 25, with a work-study position at the group since October, presented his job as assistant project leader in set design for the make-up lines by Christian Dior Parfums. At the end of his contract, the young man, who hails from Lebanon and graduated in architecture, is set to join the LVMH group, alongside 13 other colleagues.
Visitors were then introduced to the training courses offered by LVMH and its partner schools. They were also able to receive ad hoc coaching in cv writing and interview preparation from the group’s HR staff.
“In March, to accompany the Métiers d’Excellence tour, we launched the ‘You and Me’ website. We had 60,000 site visits, 50% more than the previous year, with an audience age range between 16 and 62. This year, and perhaps this is one of the effects of Covid, one in two people is undergoing professional retraining. For example, we have a former lawyer who is training for their life passion, making jewellery,” said Boquel.
Aiming to attract 1,200 future employees
Professional retraining is also the hallmark of Ségolène Trévidic, a make-up artist and tutor at the Make-Up for Ever Academy (the training centre of beauty brand Make-Up for Ever). After studying as an attorney specialising in international law, arts enthusiast Trévidic eventually took a six-month training course offered by the Academy. It was a way of “marrying people skills with creativity,” said Trévidic, who has been working for two years as a tutor in beauty and fashion make-up at the Make-Up for Ever Academy, with an open-ended contract. At the Paris event, she talked about her career path and specialisation.
It will take a few more weeks to find out whether the tour, which mobilised 150 people from LVHM, has convinced its audience, and whether the 1,200 jobs, including work-study positions, internships, open-ended and fixed term contracts, offered by LVMH will have been filled.
Next autumn, the LVMH group will launch two new training courses in France: one in the customer service function, open to people with disabilities, in collaboration with EMASUP Paris; and the other in the customer advisor function, in collaboration with EIML Paris.
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