Feb 17, 2021
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Macy's names Xingchu Liu VP for enterprise data and analytics

Feb 17, 2021

New York-based department store chain Macy’s, Inc. has appointed Xingchu Liu to the role of vice president for enterprise data and analytics, effective February 15, 2021.

Xingchu Liu - Photo: Macy's / BusinessWire

In his new role, Liu will be tasked with building and leading the retailer’s data and analytics team, which will deal with analytics governance, data management and activation.
The team will collaborate closely with the company’s business units in order to support analytics execution. This in turn is intended to improve decision making and efficiency throughout the group.

Liu will report Macy’s chief digital officer Matt Baer.
Most recently, Liu served as president of The Home Depot subsidiary BlackLocus, a role in which he oversaw corporate-level strategies concerning data, analytics and artificial intelligence (AI). Prior to this, he spent time at TrueCar, Inc. and Zilliant, Inc., where he was charged with leading data-driven planning, development and strategy.
The executive also holds a PhD in industrial engineering and operations research from Texas A&M University.
“Enterprise data & analytics is a critical part of Macy’s vision to build profitable lifetime customer relationships by embedding data and analytics at the heart of everything we do,” commented Baer in a release. “I am pleased to welcome Xingchu to our team. His deep expertise in data analytics, paired with his strong understanding of retail KPIs and consumers will be key as we modernize our technology platforms to support and enable business growth and a friction-free customer and colleague experience.”
Liu’s appointment comes just over a month after Macy’s announced that it will be closing more than 30 stores in 2021, as part of a wider strategy to shutter around 125 of its least profitable locations over a three-year period.
The plan, which is expected to save the company a total of around $1.5 billion before the end of 2022, will also see Macy’s redirect investments into its digital capabilities.

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