Published
Feb 19, 2016
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Mango unveils new 1,000 m² store in Tehran

Published
Feb 19, 2016

The Catalonia-Based brand is set to launch a 1,000 m² store at Palladium Mall in Tehran, Iran, thanks to an agreement with Caspian Mode, according to the shopping center.

Palladium Mall in Tehran - Instagram: @palladiummallfan


Mango currently operates seven points of sale in the country, situated in Tehran, Isfahan, Mashhad, Tabriz and Shiraz. The retailer, which has also presence in Kuwait, Lebanon, Jordan, Saudi Arabia, and the UAE, is preparing the opening of a new store in Cairo.

The store roll-out further strengthens the company’s position in the Arab markets, which accounted for 5% of its sales in 2014. The expansion process follows a new direction for the brand’s strategy, a revamp that included the launch of a Ramadan collection for Muslim women last year. At the end of 2015 Mango also announced a new business strategy aimed at refreshing is brand and revolutionizing its model.

In 2014, the company saw sales grow 9.3% to 2.01 billion euros, and expects to end 2015 with a 13% growth in revenue.

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