Marine Serre strengthens her company with two key appointments
Marine Serre is expanding and shifting into high gear. Known for her signature futuristic couture sportswear and upcycled clothing, the designer, who launched her women's ready-to-wear brand in 2016, has established herself in just a few years as one of the most followed names in the fashion world. Her company is now entering a new phase by appointing two key figures: Carol Girod as chief operations officer and Alya Nazaraly as marketing & digital director.
She continued her studies at the same time, first at the Louvre School, followed by the National Institute for Oriental Languages and Civilizations where she studied Mandarin and Chinese culture. In 2017, she co-founded with Christophe Lépine AgenC, a sustainable consulting agency for brands. Through the agency, they launched the Resilience project in 2020, a company committed to re-localizing the textile industry into being more inclusive and sustainable via the “low-impact” label. In addition, Girod founded Le Beau Monde at the end of 2021, an association and medium supporting young artists.
Nazaraly holds a master's degree in public affairs, culture and management from Sciences Po Paris and a master's degree in sociology from the Ecole des Hautes Etudes en Sciences Sociales (EHESS). She began her career as a consultant at Accenture before branching out into culture. Between 2012 and 2015, she was in charge of cultural development at the Picasso Museum in Paris. She then worked for a year at the Parisian club Silencio.
After two years as director of development at Le Jardin Imparfait, which brings together various cultural structures, the marketing specialist joined luxury brand Balmain in 2018, where she organized events, partnerships and special projects before joining Marine Serre in January.
These two appointments mark a shift for Marine Serre, which is celebrating its fifth anniversary this year. The brand has managed to switch to a creative and circular economy model implementing an advanced regeneration and upcycling process, while remaining profitable. The company employing 70 people has a turnover of €13.6 million, according to an interview with Vogue Business.
Besides women's and men's ready-to-wear and a kid's line, the brand, recognized by its iconic half-moon logo, has expanded its product offering with accessories, most notably recycled bags, and a line of jewelry, also made from recycled materials. Sold in 120 multi-brand retailers worldwide, the brand hopes to open its first mono-brand store in Paris within the next two years.
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