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Published
Nov 7, 2016
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Net-A-Porter teams up with Reformation on a party wear collection

By
AFP-Relaxnews
Published
Nov 7, 2016

Luxury e-tailer NET-A-PORTER have announced a partnership with cult sustainable fashion label Reformation to bring customers an exclusive collection of party wear, reports British Vogue.

The collaboration between Reformation and NET-A-PORTER will come just in time for the festive party season.©Courtesy of NET-A-PORTER and Reformation




Launched back in 2009, LA-based Reformation is known for its focus on sustainability, making all of its limited-edition collections using ethically sourced materials and sustainable processes.

The new collaboration with NET-A-PORTER will come just in time for the festive party season, and marks the first time that the American brand has been available to buy globally.

Commenting on the news, Sarah Rutson, vice president of global buying at Net-A-Porter, told Vogue that, "Reformation is a purse-friendly brand with a conscience, which isn't normally something that goes hand in hand. Along with its fantastic desirable pieces, it has become one of the most interesting contemporary brands right now."

The label already has a strong celebrity following, with Karlie Kloss, Taylor Swift, Rihanna and Hailey Baldwin some of the stars who have been seen wearing the brand. 

The collection will be available to preview ahead of its launch on Net-A-Porter.com Friday, November 11, with prices will ranging from £100 ($125) to £315 ($390).
 

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