Pacsun launches capsule collection with The Met
Pacsun has launched an exclusive capsule collection in collaboration with The Metropolitan Museum of Art in New York City.
Dubbed 'The Study of Fine Arts: Highlights from The Met Reimagined by Pacsun', the debut collection draws inspiration from late 19th century paintings from a range of artworks in The Met collection, with a focus on florals and luscious landscapes. In particular, it includes 30 fall and winter pieces, featuring sweatsuits, T-shirts, hats, socks, and more.
Throughout the collection, modern fits are blended with historic oil painting designs. The artworks are applied directly to the designs and transformed as all-over prints.
To create the final collection, the Pacsun design team worked closely with the museum to ensure styles stayed true to the original works they were inspired by. The collection references artworks by Tiepolo and Latour, as well as the vibrant works of Van Gogh.
"The arts continue to be important to our consumers and community, and partnering with such an iconic museum that has resonance in the fashion world, felt like a natural collaboration for us," said Brieane Olson, president of Pacsun. "We were grateful that several of The Met's most notable and important works were made available to us for this collection.”
The Metropolitan Museum of Art was founded in 1870 and today displays tens of thousands of objects covering 5,000 years of art from around the world. The museum lives in two iconic sites in New York City—The Met Fifth Avenue and The Met Cloisters.
"It's undeniable that the past has a weighted influence on fashion, and Pacsun, together with global licensing agency Beanstalk, wanted to highlight the rich history of The Met through a merchandise and apparel collection that would celebrate that history. The collection consists of styles fit for anyone to wear, allowing consumers to outfit themselves in the art that shaped, and is still shaping our culture," continued Olson.
The gender-free collection is available in sizes XS to XL. It is now available at 200 top Pacsun retail locations and on Pacsun.com. In celebration of the collaboration and launch, whitespaces at select Pacsun stores will be designed around the capsule.
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