Puma is Valencia CF’s new kit supplier
Sportswear company Puma has announced a long-term partnership with Valencia CF, one of Spain’s most successful teams. Starting with the 2019/2020 season, Puma will become the club’s official kit supplier, ousting its German rival Adidas, which had had a contract with the Spanish football club since 2014.
Valencia CF will join Puma’s football portfolio, which also includes some of the world’s top clubs such as AC Milan, Borussia Dortmund, Olympique de Marseille, Palmeiras and Club Deportivo Guadalajara (Chivas).
"We are proud to be the new partner of Valencia CF, a club with a great tradition that has some of the most passionate fans,” said Johan Adamsson, director of sports marketing & sports licensing at Puma.
Valencia CFchairman, Anil Murthy, said he was very pleased with the agreement linking two companies that are known for "their bravery, innovation, and ambition, the driving forces that have guided us towards success against other competitors which are more powerful a priori.”
“The union between tradition and trend, between a global vision for the future and that eternal sentiment that gives us the strength to never give up and always aim the highest with courage and determination runs in our DNA.”
This is not the first time Puma and Valencia CF have collaborated. Between 1990 and 1993, Valencia players donned Puma jerseys in official club matches.
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