Jimmy Choo has chosen Sky Ferreira as the face of its next fragrance, “Illicit”. The American model, singer and actress won over the famous fashion house with her style and boldness.

Sandra Choi, Jimmy Choo’s creative director, explained the decision: ”Illicit embodies the daring spirit of the Jimmy Choo woman. She is alluring, hypnotic and lives her life to the full. Sky perfectly portrays these qualities with her uninhibited personality and appetite for fun.” 

In general, Illicit is meant to bring out the bold and daring side of every woman, with shades of ginger and jasmine and notes of rose, enhanced by a mix of honey and amber. 

In France, the fragrance will be exclusively launched at Sephora in January 2016. It will, however, already become available in the UK in September 2015 and in the United States the following month.