Nov 24, 2022
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Superdrug event 'Presents' to return in February

Nov 24, 2022

Fresh from launching its online marketplace just last week, Superdrug has now announced the return of Superdrug Presents, its biggest beauty & health experience, which will span over three days in February.

A.S. Watson

The “ultimate health and beauty playground” will take place at The Truman Brewery in London and will offer customers interactive masterclasses, the opportunity to meet celebrities and influencers, as well as getting the chance to find out more about brands and enjoy free treatments at Superdrug’s Beauty Studio. Headline companies taking part include L’Oréal and Unilever.

The showcase will run from 24-26 February with tickets having just gone on sale, priced at £30 for Health & Beautycard members and £40 for non-members. The cost includes entrance to the event, masterclass tickets and the goody bag worth at least £150, says the retailer. 

Industry insiders will join the line-up, offering masterclasses and workshops and Superdrug said it will continue to reveal more brands and line-ups for each day of the event in the coming weeks and months across its social channels.

Superdrug Presents debuted in 2019 with 3,000 visitors while in 2021, the event ran ‘virtually’ due to the pandemic.

Simon Comins, Chief Commercial Officer at Superdrug, said: “The event was so well received when we launched it… and to be able to bring it back bigger, better and in person for 2023 is very exciting for us and the brands that are taking part.”

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