Jun 15, 2022
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Supernaturae opens Piccadilly pop-up under 12/12 initiative

Jun 15, 2022

Supernaturae, a nature-based artistry and design brand, has become the latest business to occupy 12 Piccadilly Arcade, Westminster Council’s programme to give start-ups a month-long showcase under its 12/12 pop-up scheme.


Supernaturae has been presented with the London West End platform to display the work of master artisans from Mexico and India. 

Throughout June, the pop-up will showcase the brand's signature vibrant natural dyed silk dresses, created by artisans in Oaxaca, along with hand-embroidered kaftans from India, shoes from Huaraches and naturally-dyed candles.

The instillation is by artist Andy James and is lined with natural materials around the floor and a central altar.

Supernaturae will also be producing a series of rotating events around nature, beauty and design, including workshops focusing on natural dyes, Ikebana (flower arranging) and Floristry.

The events are designed to encourage visitors to engage their senses and includes a “soothing sound bath”, a Chadao's tea ceremony, and the Ibiza jewellery collection Oraik, produced almost entirely in rural villages.

The 12/12 pop-up boutique hosts to a dozen start-ups across 12 months offering them “an opportunity to be part of the London West End’s retail offer”. It’s an initiative by Westminster City Council, Heart of London Business Alliance, West End landlord GPE, and Appear Here.

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