Toronto Women's FW secures beauty partnership
Ahead of the launch of Canada's newest fashion week, Toronto Women's Fashion Week (TW) in March, the Canadian fashion showcase has managed to secure a slew of beauty partners.
TW announced on Tuesday L'Oréal Canada's leading beauty brands Maybelline New York, Redken 5th Avenue NYC and Essie as its Official Beauty Partners.
As the Official Beauty Partners, the cosmetics companies will assist designers in creating their runway looks at the fashion event which is set to take place March 9 to 14. Make-up artist, Grace Lee, international Redken performing artist, Jorge Joao and lead nail artist, Rita Remark, have been commissioned to oversee the backstage glam.
"We are very excited to partner with the global brands of Maybelline New York, Redken 5th Avenue NYC and Essie, known for their beauty expertise and unparalleled creativity. No doubt, they are a perfect fit with Canada's newest, most prominent women's fashion week devoted to showcasing the country's most iconic designers and the next generation of emerging talent," says Jeff Rustia, Executive Director and Founder of Toronto Women's Fashion Week, in a news statement.
Canada Fashion Group-owned Toronto Men’s Fashion Week (TOM*) announced in August 2016 the launch of Toronto Women's, in a bid to provide an improved platform for the city's fashion scene. The debut women's edition will run from March 9 to 14.
The announcement followed the cancellation of the IMG-run Toronto Fashion Week, which went on to be acquired by Peter Freed in December 2016. The new team behind Toronto Fashion Week is expected to unveil its new direction and overall program in Q1 of this year.
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