Trinny London launches first TV ad campaign for festive season
Beauty brand Trinny London has launched its first TV advertising campaign, with a nationwide airing of three ads that are set to run throughout the holiday season.
The company said it’s “leveraging TV as a medium to get closer to [the] audience inside their homes”.
The three ads see Trinny London “encouraging women to consider what make-up best suits who they are and rethink their beauty routine”.
As is a frequent occurrence with founder-led brands these days, the ads feature brand founder, Trinny Woodall. And while all “speak of the benefit of finding the right look for the person you are today”, they each have a different focus.
One centres on the Trinny London Stack, one on the brand’s online shade recommendation technology Match2Me, and one on the bestselling BFF SPF 30 Cream.
The label was launched by the fashion-stylist-turned-TV-personality three years ago and marketing has previously focused on social platforms. The company said Facebook, YouTube and Instagram “have allowed direct conversations to take place daily to build emotional connections” with consumers, but the new approach aims to reach both current and potential future customers.
The fast-growing brand is currently sold online in over 65 countries.
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