Uniqlo November sales edge up, gets first 'design registration' for key stores
November was a fairly lukewarm month for Fast Retailing’s Uniqlo chain in its domestic market, but at least Japanese sales didn't fall. In fact comparable sales, including online, were up 0.5% year-on-year, while total sales rose 0.8%.
The company said that extremely strong sales in the early part of the month were later offset by warm weather during the anniversary sale, which dampened sales of core AW ranges.
Customer numbers and the average purchase per customer were also slightly lower than the year to date.
Meanwhile, on Wednesday, the company also said that its Uniqlo Park Yokohama Bayside Store that opened in April has become “the first building to receive a registration” since the designs of buildings and interiors were added to the scope of protection this year.
And the UT (Uniqlo T-shirt) Pop Out floor at its Harajuku Store, which opened in June, has received the first design registration for an interior.
The Yokohama store is a public park, with a slide and jungle gym on its roof as well as bouldering and climbing facilities. It offers a view of Yokohama and the Tokyo Bay, and on a clear day Mount Fuji can be seen in the distance.
The project was created to allow visitors “to leisurely enjoy shopping after spending time in the park”.
The UT Pop Out, meanwhile, is one of the world's largest dedicated UT sales spaces. It serves as “a communication hub for art and culture” while LED messages “scroll between UT displayed in showcases like works of art,” and a large screen at the back of the store plays the latest UT videos.
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