Apr 28, 2021
Download the article
Click here to print
Text size
aA+ aA-

White Company stays strong despite pandemic

Apr 28, 2021

The White Company did surprisingly well in the 12 months to August 1 last year and has reported group operating profit up 4% to £14.1 million. Not only was that up year-on-year, but its previous financial year had covered 70 weeks as it adjusted its reporting date.

The White Company

Group turnover rose 4% on a comparable 52-week basis to £226.3 million, but the company said “the performance dynamics were very different in the first seven months” compared to the rest of the year as the pandemic hit.

Pre-pandemic, it saw similar growth levels across stores and digital, but lockdowns drove more traffic to digital and it was “able to mitigate a large portion of the lost trade from the stores” so its five-month sales during the crisis only saw a slight decline.

And despite the ongoing pandemic impact since August, trading has “been positive, supported by a greater consumer appetite for home and gifting products”.

The company remains “cautiously optimistic for the future, especially with stores now reopened, but [is] conscious of the uncertainties” generally.

CEO Mary Homer said the year was “extremely challenging” but the company has made “further strides with our international growth, digital transformation and IT infrastructure”.

Copyright © 2023 FashionNetwork.com All rights reserved.