Cacharel will renew its licencing agreement with L’Oréal. The company has held the perfumes licences since the 1970s.

Cacharel launched its first perfume 37 years ago , a fruity scent with wooden and floral notes called Anaïs Anaïs. With a more affordable price than other fragances available at the time, the perfume became very popular among young women and sold over 35 million copies in a period of five years.

Hoping to repeat this success, L’Oréal launched a new version of the classical perfume, called Anaïs Anaïs Premier Délice, last year.

The collection of perfumes, which also include Noa and Amor Amor, account for almost 75% of Cacharel’s sales.