Reuters
Jan 25, 2010
Escada looks to expand, return to profit
Reuters
Jan 25, 2010
FRANKFURT, Jan 24 (Reuters) - German luxury fashion brand Escada plans to expand in China, India and Japan as well as unveil new collections as the formerly bankrupt firm aims to get back into profit.
![]() Photo: www.escada.com |
"Maybe we can make a profit this year, if not then 2011," new owner Megha Mittal told Frankfurter Allgemeine Sonntagszeitung.
"We are thinking about new products, cosmetics for example. A relaunch of children's fashion is possible and I furthermore dream of a men's line," said the 33 year-old daughter-in-law of Indian billionaire and steel magnate Lakshmi Mittal.
Chief Executive Bruno Saelzer has extensive experience with men's fashion, having served for years as CEO of Hugo Boss (BOSG_p.DE). Mittal added she didn't plan to acquire any more fashion brands after spending the past two years examining 25 European companies including Ferre in Italy.
(Reporting by Christiaan Hetzner)
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