Net-A-Porter and Tiffany & Co. partner up
Net-A-Porter and Tiffany & Co. announced on Tuesday they are partnering up to make select Tiffany designs available for purchase on net-a-porter.com.
Beyond Tiffany’s own channels, Net-A-Porter will be the only authorized online destination to carry the brand. The collaboration will allow Tiffany’s to reach new clients among Net-A-Porter’s loyal following in over 170 countries.
“By marrying the ultimate legacy jewelry brand with the ultimate destination in online luxury fashion, we hope to re-introduce Tiffany to a highly engaged and fashion-conscious global consumer,” says Sarah Rutson, vice president of global buying for Net-A-Porter, in a news statement.
The collaboration will go live on April 27, beginning with an edit of Tiffany’s iconic Tiffany T collection. The collection will be available for a limited time.
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