Links between fashion and the metaverse continue to strengthen. Footwear brand Kickers says it’s reinventing traditional back-to-school (BtS) marketing with its campaign linked to the Roblox metaverse gaming platform.
Ranra has walked away with the fourth Zalando Sustainability Award during Copenhagen Fashion Week. Its genderless collection “focused on longevity and used exciting techniques with textiles and dyes”.
Jonathan Koon, founder of Mostly Heard Rarely Seen 8-Bit, has teamed up with US-based Highstreet, the retail-focused web3 metaverse, to launch an experience linking traditional fashion retail with the metaverse.
The virtual world continues to be an important destination for Burberry. The luxury fashion house has launched a virtual handbag collection on Roblox, “connecting millions of people through shared experiences”.
With the British Grand Prix having taken place at the weekend, and moving to Austria, France and Hungary later in July, Selfridges is aiming to tap into F1 frenzy and has opened a new experience as its London flagship.