If consumers are feeling upbeat about being able to return to physical shopping, TK Maxx wants to turbocharge that emotion. The retailer has launched its new inspirational multi-media brand campaign.
Dubbed 'These Projects Are Ads for Creativity', Vans shared on Wednesday over 16 new artist stories to spotlight as part of its artist-first brand campaign that showcases creativity in its purest form.
Nike has linked with UK commercial broadcaster Channel 4 for the first time for a documentary about how a young Londoner used sport to conquer his fears.
Burberry has been putting massive support behind the launch of its Olympia bag. And following recent news that it's opening a series of pop-ups to support the launch, it has now unveiled a major new ad campaign.
Klarna has launched a quirky ad campaign to help consumers "discover the truth" about the global payments and shopping service brand.
Ben Sherman has launched its Team GB capsule collection at retail as the sports world gears up for an Olympic Games that it expects to still go ahead. It comes with a campaign shot by Rankin.
Make-up brand Rimmel London has named not a new brand ambassador but a “global activist” with model and mental health advocate Adwoa Aboah stepping up to the role.
Canadian performance outerwear and equipment retailer Arc’teryx on Wednesday named Nicole McLaughlin as the brand’s first-ever design ambassador.
The cosmetics brand is partnering with the video sharing app and gaming media platform Enthusiast Gaming for the launch of TikTok Gamers Got Talent, a live series showcasing the TikTok gaming community’s skills.
Australian actress Margot Robbie is the new face of Chanel’s J12 watch campaign.
Louis Vuitton has named BTS as global ambassadors, making them the latest South Korean stars to lead a major LVMH brand - following Blackpink's Jisoo at Dior and Rosé at Tiffany.
Fila has launched a new SS21 campaign called #FINDYOURFREEDOM that celebrates the easing of lockdowns and a return to some kind of normality. It features a large group of category ambassadors.
Gucci launched a new campaign for Gucci Beloved on Thursday that takes a string of well-known stars on The Beloved Show, a version of a late-night "Hollywood” talk show.
Tiffany has unveiled Blackpink’s singer Rosé as its new brand ambassador, in the first bold move in image under the house’s new LVMH management team.
Can a bag save the world? Possibly not, but it can at least prevent it from becoming more polluted. At Mulberry the new goal is a farm-to-finished product supply chain. The house’s CEO Thierry Andretta explains how.
