It pays to promote. And the escapades of a second-hand teddy bear has helped sustainable parenting platform YoungPlanet see a 45% increase in app sign-ups during a six-weeks campaign called CirculaTed.
The new agency handling advertising for Sainsbury’s Tu Clothing brand has created its first campaign with Tu & Me, a film designed to highlight the brand’s“vibrant” and “accessible” clothing.
H&M has unveiled its AW22 campaign with an attention-grabbing star as Naomi Campbell takes the lead, based in a Paris brasserie watching H&M-clad fashion fans passing by.
New York-based jeweler Tiffany & Co. announced on Friday a new campaign with superstar Beyoncé highlighting the brand’s most iconic collections.
As AW22 campaign season gets under way, Clarks has unveiled a new initiative with the launch of the Clarks Collective, a group of “ambassadors and activists championing authentic social change for the world ahead”.
The iconic Los Angeles retailer, under new ownership since 2019, is launching an in-house clothing line geared at the Los Angeles lifestyle.
In a fitting collaboration, women’s activewear brand Sweaty Betty has become official exclusive apparel partner of The Royal Parks Half Marathon in London.
Footwear brand Sam Edelman has launched a Fall/Winter 2022 campaign starring supermodel Naomi Campbell.
The French brand is launching its Fall/Winter campaign this August 31. The campaign, entitled Believe, includes a series of billboards, an in-store activation and a digital component: the brand’s first ever video game.
Digital department store Freemans has launched its AW22 campaign that invites customers to ‘Find Their Style’ with its exclusive designer brands Star by Julien Macdonald and Love Mark Heyes headlining.
Zalando has released its new AW22 campaign with the fashion e-tail giant signing up Paloma Elsesser. Called Make Your Own Moment, it celebrates “personal fashion moments that bring joy in everyday life”.
Puma has signed Qatari athlete Mutaz Essa Barshim, one of the most successful high jumpers ever with the first event for its new signing to wear the brand’s performance products having been the Diamond League Meeting.
Yves Saint Laurent Beauté has named rapper, singer and songwriter Lil Nas X as its latest U.S. ambassador.
The French brand will display its new campaign, filmed and photographed on the beaches of northern France by Vincent van de Wijngaard, in magazines and on the streets of Paris, London, and New York.
American women's fashion brand Anne Klein has partnered with Golden Globe Award winning actress Gina Rodriguez for its fall/holiday 2022 campaign.
