Denim Première Vision seemed to shrug off the real and the economic chill as it returned to London this week with a busy show, an enlarged exhibitor list and a sustainability focus both for production and style trends.
As size and fit remain “two of the biggest pain points for customers,” H&M’s Weekday brand has used new technology to test its ability to create products that are “made to a unique size and fit preference”.
Part of Kingpins’ plan to bring an ethical focus its tradeshows worldwide, all panels of the upcoming New York show will focus on social and environmental issues related to the future of the denim industry.
The American fashion brand announced on Wednesday that it has named Katie Anderson as its new chief financial officer, a role in which she succeeds Sandeep Reddy, who has been with the company for just under a decade.
Replay has partnered with the French football team Paris Saint-Germain as its “denim partner”. The Italian brand will dress the team’s players in denim until 2023 as the club continues to explore fashion partnerships.