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Media

TikTok introduces Avatar feature

TikTok introduces Avatar feature

TikTok introduced last month a new Avatar feature as part of the latest addition to the platform and as a means for showcasing the community's individuality. 
Fashion
Media
Facebook-owner Meta launching high-fashion clothing store for avatars

Facebook-owner Meta launching high-fashion clothing store for avatars

Facebook-owner Meta Platforms is launching a digital clothing store where users can purchase designer outfits for their avatars, Chief Executive Mark Zuckerberg said on Friday.
Luxury
Retail

Daily Mail publisher launches fashion and beauty content-to-commerce brand

​Daily Mail and General Trust, the multinational company behind the Daily Mail newspaper, has announced the launch of a new media-to-shopping online “fashion, beauty and lifestyle brand” at Eliza.co.uk.
Fashion
Retail

Tom Daley stars in Adidas Pride content series

​Adidas has followed up the launch of its collaboration with Australia-based queer artist and designer Kris Andrew Small to mark Pride 2022 with a content series featuring some of its prominent LGBTQIA+ partners.
Fashion
Media

Campaigns

Touchdown! Castore appointed as Harlequins’ Technical & Retail Partner

Touchdown! Castore appointed as Harlequins’ Technical & Retail Partner

Castore’s drive to become a pre-eminent kit producer/sponsor across professional sport, accelerates again. This time, its attention returns to rugby union signing  a multi-year deal with Harlequins starting this season.
Fashion
Business
Klarna links with Visa for UEFA Women’s Euro 2022 campaign

Klarna links with Visa for UEFA Women’s Euro 2022 campaign

​Easy payments financier Klarna has launched a campaign with credit/debit card giant Visa to promote its own Klarna card during the UEFA Women’s Euro 2022 football tournament which runs across 6-31 July in England. 
Fashion
Campaigns

Tom Ford Beauty names Gong Yoo ambassador for APAC region

Tom Ford Beauty announced on Monday the appointment of Gong Yoo to the role of ambassador for its Asia-Pacific region, effective July 1. t
Beauty
Campaigns

Antoine Arnault stars in LVMH's Journées Particulières campaign

After four years of absence, LVMH will once again organize its Journées Particulières. To celebrate this return, Antoine Arnault, the group's director of communications, starred in its campaign. 
Luxury
Design