Another first for Isawitfirst. The fast-fashion brand is to showcase selected products in the UK via TikTok. It says the new partnership is part of an ongoing pilot on the short-form video and entertainment platform.
M&S has ramped up its inclusive approach to a core category — lingerie — with the launch this week of a “new neutrals” line. It comes with a “bold and relevant” customer campaign dubbed Nothing Neutral About It.